PEOPLE THAT MATTER: FASHION STYLING
Rhoda Ebun is a Fashion Stylist who studied English at the University of Lagos and Fashion Styling at the London College of Fashion for Fashion. She has also interned at top London high-street brand River Island's head oﬃce.
"Being a stylist comes natural to me" she says. "I grew up having my friends asking me for fashion tips, and I spent a lot of time buried in fashion magazines growing up to see how designers and stylists put together colours, patterns and style."
According to Rhoda, “the main objective of a stylist is to create a look out of the norm”.
"It is not about what you wear, but how you wear it", she affirms.
********** THE INTERVIEW **********
NL: What inspires you artistically?
RE: I’m inspired by colours, patterns and style. I believe if used well, they can they
inﬂuence a person’s mood positively.
NL: How has the Lagos fashion community reacted to the work you produce?
RE: I have gotten positive compliments with the few fashion shows (Arise Magazine
Fashion Week, and Cancer Awareness Music and Fashion Week), photo shoots and
individuals I’ve worked with. I’m always open to constructive criticism; which will help me become a better stylist.
NL: What challenge does a stylist face in Nigeria and is there a sustainable
future for a stylist in Nigeria?
RE: Its still a small and growing industry which is competitive. But it is an industry ﬁlled
with possibilities and opportunities and if you work hard at something, you’ll attain the
goal you want.
NL: What is your trademark look?
RE: I don’t have a trademark look. I like to experiment and ﬂirt around with diﬀerent
styles, but for me, comfort is key.
NL: Name three things you think every woman should have in his wardrobe?
RE: A Lady should have a party dress (doesn’t have to be black), black pumps and a pair of jeans.
NL: Why do you think Nigerian fashion industry is doing well right now?
RE: Yes, I deﬁnitely think that the Nigerian fashion industry is doing well. Although, it is
not where it should be, the fashion industry brings positive attention to Nigeria. It is also great to see our designers being patronised and recognised internationally.
NL: What is your opinion of this statement: the fast rising success of the
Nigerian fashion industry is deﬁnitely helping Nigeria’s image. Now people
will see we make clothes that are colourful and we don’t all live in huts, and
RE: This is not a random statement, but a statement of fact. Nigerian designers now
showcase internationally, and international shows are featured here in the country.
Foreign designers are inspired by local prints and designs as in the case of Burberry
using a print similar to that used by Jewel by Lisa.
NL: Who is your favourite fashion designer, Nigerian and non-Nigerian?
RE: My favourite Nigerian designer is Tiﬀany Amber because of her timeless pieces and
Grey because of their everyday fashion staples. I don’t have any favourite non-Nigerian
fashion designers. I have to keep an open mind.
*Nonny Photography | Location: Silverbird Galleria